Check Out the Top 5 Mobile App Marketing Trends in 2022
Companies located in the US need a mobile app for the very many benefits that it offers to the business. As per records, 90% of customers prefer text over calls, 43% use mobile phones to research about products and 40% of transactions are done on mobile phones. Therefore, it is essential to partner with a mobile app development company in New York. Invest in a user-friendly mobile app development to get best benefits.
Apart from having an app, companies must focus on an effective mobile app marketing strategy. Therefore, choose top mobile app development company in New York with an expertise in mobile app marketing. To make things easier, let us list down forecast for the mobile app marketing in this year.
Mobile Marketing Trends of 2022:
- Design mobile friendly marketing campaigns:
The marketing team of an app development company in New York should design campaigns that work well for the mobile audience. As per Statista, nearly 71% of users visit retail websites after checking their offers on mobile devices. Most importantly 52% of them actually make the purchase. mCommerce is expected to grow by 68% this year and so, mobile marketing is a must!
Mobile video content is the way to go:
Marketing trends keep on changing and post pandemic there is a surge of mobile video content. Companies should use this to their favor and create small video advertisements that strike the user to make a purchase. Top mobile app development companies in New York and other parts of US spent above 40K million USD in video ads this year and by 2025 the number is expected to be around $53.9 billion. This giant number is a sign of success of video ads. Therefore, marketing experts reiterate the creation of video ads in the coming future.
- Focus on voice search optimization:
Pandemic has brought a big change in the way people function. This includes their search methods as well. Now more and more people use voice assistance to search over typing as it is a more hygienic method. As per the reports of Voicebot.ai, nearly 71% consumers are in favor of voice assistance over manual typing. Consequently, marketers who optimize voice search have an edge over their counterparts.
Visual search would be the game changer:
Consumers have shifted preference over visual search from text messages. Now, they take screenshot of a product image and paste it on the eCommerce site to get the exact product. This process results in quick purchase of the same item. This is a clear sign for marketers who need to emphasize on optimizing a website or mobile app’s visual search to increase sales.
Rise in social media shopping:
Platforms like Instagram offers shoppable products on their pages. Consumers are glued on these platforms and do quick shopping without any hassles. A survey of HootSuite declared that 44% of people shop regularly in fact weekly on Instagram. This makes it clear that 2022 is going to be a year of social media shopping.
To sum up, digital marketers and top mobile app development company in New York and other parts of US should make a note of all these trends. They should sharpen their marketing strategies on these lines to push sales and earn high revenue in 2022. All the best!!
